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Mobile Browsing is Taking Over

As mobile usage continuously increases, it is hard not to see a change in consumer behaviour. Just recently for the first time ever, mobile internet use has passed the desktop. Earlier this week, mobile and tablet usage accounted for 51.3 percent of internet usage whereas the…

The Importance of Inbound Marketing

In today’s world, one can find themselves immersed in a sea of businesses vying for our attention to promote whatever product or service they offer. This can be overwhelming and many consumers simply block out all the excess noise that marketers hurl at them. With…

Lead Generation for Increased Sales

Lead Generation is a crucial aspect to any marketing strategy and is very important for today’s businesses to understand how to follow up on new prospects. Leads are the first line of contact between businesses and potential customers, initiating consumer interest in one’s products and/or…