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Topic Clusters – The Next Step in SEO

Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This blog serves as a primer for marketers responsible for SEO strategies.   While…

Instagram Growth Strategies

The best ways to achieve Instagram growth have changed a lot in the last year as the platform has pivoted hard towards video – especially Reels. In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and…

Is Blogging Still Relevant?

Ten years ago saw the emergence of blogging as a mainstream corporate digital tactic. Before that, politics, travel, cooking and technology blogs were popping up all over the place, offering reliable sources of advice and niche information. Of course, strategic-thinking marketers quickly caught on to…