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Display Advertising in 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research, US display advertising is predicted to grow 27.5% in 2021, to a total spend of $108.53 billion. And around the world it is a similar story – display advertising continues to…

Influencer Marketing within a Budget

There’s no doubt that influencer marketing has unmatched penetration. Everybody from retailers to creatives has taken to the trend like fish to water.   The writing on the wall is pretty clear. COVID or not, this marketing channel has no shortage of takers. However, there’s…

Dimensions of Google Display Ads in 2021

According to statistics, 4.72 billion people use the internet worldwide in April 2021. This number accounts for more than 60% of the global population. As a result, having a solid social media presence would undoubtedly assist a business in reaching new heights.   Around 2 million…