Your SEO keywords are the keywords and phrases placed in your web content that make it possible for people to find your business through use of a search engine. A website that is well optimized for search engines is said to “speak the same language” as…
Contrary to popular belief, Search Engine Optimization and Pay-Per-Click aren’t on opposite sides of the Marketing spectrum. There are plenty of ways the two disciplines can work hand in hand, especially when it comes to the optimization of your Google Ads. In this blog, we…
With regards to marketing, some brands focus on storytelling more than others. For example, a Super Bowl commercial or glossy brochure is the perfect vehicle for telling rich and emotional stories, while the limitations that come with billboards make it difficult to communicate more than…
Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that fails. With a pool of more than 2.5 million sellers battling it out for the attention of Amazon’s customers, only 10% of them generate annual sales…
The emergence of the Covid-19 pandemic has resulted in a downturn for influencer marketing, as brands and agencies around the world were forced to suspend advertising campaigns or sponsorship deals. Continued economic uncertainty is likely to bring new challenges, but the industry has adapted well…
More traffic, more revenue, and lower cost are common places where our marketing plans begin. This is not a bad start. However, setting a meaningful goal or set of goals for engagement is essential for both the agency being contracted and the business hiring the…