One of the truly remarkable things about Amazon as a platform is that they do so much of the heavy lifting. What with being the world’s largest ecommerce storefront, Amazon brings droves of traffic to your listing. What’s more, that traffic is a pool of buyers,…
There are 310 million active Amazon customer accounts worldwide, 90 million of which are Amazon Prime members who spend an average of $1,300 per year on the platform, with the remaining 220 million non-Prime members spending an average of $700. Put it all together and you’ve got…
Amazon is everywhere. There’s no getting around it: From small sellers to large enterprises, getting your products noticed — and purchased — means you need to be creating a profitable Amazon marketing strategy that lets you make the best use of this online ecommerce behemoth….
It was an unpredictable second half of the year for Amazon marketing across a large variety of platforms due to the ongoing COVID-19 pandemic. Recent events in 2020 forced marketers to reevaluate their current Amazon marketing plans and adjust to a new reality. In response,…
Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that fails. With a pool of more than 2.5 million sellers battling it out for the attention of Amazon’s customers, only 10% of them generate annual sales…
We’ve touched on this topic before, but it is now more apparent than ever. If you are a brand or company that provides products, it is highly worth your time to consider the proper implementation of your products on the Amazon Marketing Interface. As we’ve been…