ChatGPT, Bing, and Google’s Bard grab the headlines. The evolving use of AI-generative content tools prompts fear, excitement, and chaos among marketers. It’s clear why. You need help. Forty-six percent of marketers say one person (or group) is in charge of their organization’s content calendar. Who wouldn’t…
Affiliate marketing has been growing in popularity over the past few years. For 20% of marketers, affiliate marketing is now their most important stream of revenue. So if you’ve got no idea what affiliate marketing is, it’s time to brush up on your knowledge, as you’re…
It’s time to assess the direction of Google Ads for 2023. What follows are four themes based on the features that grew in prominence during 2022 and trends of the last few years. Broad Match Comeback With few exceptions, Smart Bidding delivers the…
The digital market is forever changing as more people find themselves on the internet and the demand for technology grows. As consumers, we expect a lot from businesses that exist online and user experience plays a big part in whether or not we choose to…
Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This blog serves as a primer for marketers responsible for SEO strategies. While…
Nowadays there are so many marketing strategies that one can invest their time into. These include areas such as Search Engine Optimization, Content Marketing, Social Media Marketing, etc. You could technically spend a lot of time individually pursuing a single one, but wouldn’t it make a lot more sense…