Blog

Using Social Media to Increase your Online Presence

Nowadays there are so many marketing strategies that one can invest their time into. These include areas such as Search Engine Optimization, Content Marketing, Social Media Marketing, etc. You could technically spend a lot of time individually pursuing a single one, but wouldn’t it make a lot more sense to use as many strategies as you can in unison? One aspect of marketing that some brands and businesses may overlook in their day to day operations is social media. With such an extensive outreach these social platforms present, it is important to make use of the audience you can reach with them. Here are some ways you can use social media to rank higher in search results.

Just by having created new social profiles, your company information will be more accessible from other locations. This makes your brand name easier to scan on search engines, which ultimately makes your business easier to find. In the Internet world this is a big advantage to have since the number of brands is constantly growing online. Adding to this idea is the increasing number of inbound links. All your social media profiles will add extra value to your business ranking. The more links that you have pointing to your website… the more authority you have, which means your Google ranking will be higher. Seems like a win-win situation. Having properly syndicated content that is consistent throughout your blog and all across your social channels adds the potential to build natural links that go back to your site.

Not only will your visibility improve in all aspects, but your ability to make new connections is amplified. It is possible that an online influencer could get a hold of your product or service and publish the content onto their channels. The potential for reach is quite vast in this area of internet marketing. If you have not considered using social media to your advantage, or developing a plan that would promote your business more, maybe now you can understand the benefits.

For more information about how Social Media can be an integrated part of your Digital Marketing efforts, feel free to drop us a line. We would love to answer any of your questions.