In the latest episode of the “Search Off the Record” podcast, the Google Search Relations team, comprised of John Mueller, Gary Illyes, and Martin Splitt, delved into a thought-provoking conversation around the impact of Web3 on SEO. The team provides insights and addresses the ramifications…
ChatGPT, Bing, and Google’s Bard grab the headlines. The evolving use of AI-generative content tools prompts fear, excitement, and chaos among marketers. It’s clear why. You need help. Forty-six percent of marketers say one person (or group) is in charge of their organization’s content calendar. Who wouldn’t…
Meta’s looking to expand its incentives for Reels creators, with broader access to Reels monetization via ads coming in the next few months. Meta’s been working on Reels ads over the past year, with selected creators able to display Reels overlay promotions like the above, on an…
Facebook’s organic reach is a never-ending debate among marketers. And if you are someone who scowls at Facebook engagement metrics, then this post is just for you. There’s still a high chance of making it to your followers’ feeds. The secret lies in zeroing in…
Affiliate marketing has been growing in popularity over the past few years. For 20% of marketers, affiliate marketing is now their most important stream of revenue. So if you’ve got no idea what affiliate marketing is, it’s time to brush up on your knowledge, as you’re…
It’s time to assess the direction of Google Ads for 2023. What follows are four themes based on the features that grew in prominence during 2022 and trends of the last few years. Broad Match Comeback With few exceptions, Smart Bidding delivers the…