Before online influencer marketing became a major thing (and way before it was legitimized as a structured technique or a lucrative career path), it was known as word-of-mouth marketing. As a kid, I learned about the concept by way of a popular commercial for Faberge Organics,…
As one of the VCOMP’s email marketers, one of the key metrics we use to measure email success is open rate. When an open rate is high, it hints that your subject line did its job to pull readers, you’re sending emails at the most…
Link building is a strategy that involves earning backlinks from other sites, pointing back to your website. What are backlinks? They’re simply hyperlinks that lead to your website from other sites. However, how does one decipher the types of content to earn backlinks with? Backlinks are important…
Are you thinking about hiring a SEO agency for your business? Many business owners choose to design their own website and marketing strategies. They soon realize that this is a lot more work than they anticipated and unfortunately, it is not just a one-off task either-it is something you have to improve on a regular basis.
Here’s a little exercise for you: Check the timestamps on the emails you’ve gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. This isn’t…
Are you satisfied with how your content is performing? Are you wondering how to begin boosting your blog’s performance? At least half of digital content goes unnoticed, and even those articles that do drive some clicks still leave us wanting more. 1. Add…