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Boosting Your Blog’s Performance

Are you satisfied with how your content is performing? Are you wondering how to begin boosting your blog’s performance?

At least half of digital content goes unnoticed, and even those articles that do drive some clicks still leave us wanting more.

1. Add a Section Where You Answer Related Questions

In any niche, there’s no shortage of questions people are discussing and seeking answers to. Make it a good habit to always do a quick question research every time you are working on a new article.

Generally, answering popular questions on your pages helps on many levels:

• Improve your odds to rank each page higher (answering questions adds relevant content to your pages)
• Get it featured more, as well as make your content better optimized for voice search
• Improve engagement by addressing popular questions (questions are well known to grab human beings’ attention and prompt them to take a pause and start looking for an answer)

Additionally, for those content creators who provide useful answers to niche questions, Google has introduced structured markup to help them stand out in search.

2. Create and Embed Videos

Videos are well-known for their ability to boost engagement in just about any medium, including email marketing and social media.

In fact, videos are believed to be the future of the social media web. According to Maxwell Hertan of Megaphone Marketing, video is the major form of content consumed on social media these days. Without video, there is no content marketing.

So why not use videos more often?

These days, videos are quite easy to create. You no longer need to invest in expensive software or training to start producing video content. You can easily record yourself sharing some wisdom using Zoom or, if you are shy like me, you can simply turn your text content into video format using online tools like Invideo.

3. Diversify Your in-Content Calls-to-Action

I know attracting many readers is nice, but what do you really want them to do on your site? Most articles are written to inform or entertain, but if you are smart about marketing your blog, you also want those readers to become your customers or subscribers.

Here are some possible actions you should include:

• Share your article to get more clicks
• Opt-in to your email newsletter
• Come back again sometime in the future

You likely already have some of those CTAs in place. but here’s a quick overview of how you can add more:

• Get your article shared: add social sharing buttons
• Subscribe to your mailing list: add email sign-up forms
• Come back again: add web push notifications to let your readers know when you publish a new article.

Creating truly useful and unique content is key to boosting your blog’s performance but it is not enough. In the era of information overload, you need to put in extra effort to get noticed and prompt an action. Hopefully the above tricks will help you boost your content performance.