There are a lot of misconceptions about the importance of brans awareness. It’s not just about getting people to recognize your brand, it is also about getting them to identify with that brand. In other words, you want your audience to embrace your brand within the…
Are you satisfied with how your content is performing? Are you wondering how to begin boosting your blog’s performance? At least half of digital content goes unnoticed, and even those articles that do drive some clicks still leave us wanting more. 1. Add…
Today, executives are more convinced than ever that content management is a strategic function in business. But they don’t quite have a feel for how it all works yet. The waves pass by. Content production workflow has become an even bigger bottleneck because marketing leaders…
Blogging is an incredible way to boost access to your website and SEO. The more material you publish on your blog, the more content search engines must crawl and index. This means they can immediately remember the website as a source of resources for anyone…
Brand awareness is the first phase of any successful digital marketing conversion funnel. You can’t sell products or services to shoppers if they don’t know and trust your brand. But many SMBs and entrepreneurs don’t want to invest in their brand awareness, impatiently wanting to…
Today your online reputation is heavily influenced by reviews that are left by consumers, whether they be good or bad. A whopping amount (around 84%) of new customers would say that they trust a review as much as they trust a word of mouth testimonial. This…