Nowadays having “great content” is paramount. Everyone mentions that you must have engaging content for your audience since it is good for things like SEO and overall brand awareness. Understanding is one thing, but how can you tell when your content is high quality and…
Everyone is familiar with the “.com” extension at the end of a URL. There are many others that come to mind such as “.org”, “.net”, etc. These Top Level Domains or TLDs have been the staple in terms of company URLs. Now, there is a…
Although different sized businesses may appear to operate distinctly from some perspectives, they have many aspects in common when it comes to getting their image and message out there. For example, the proper use of social media channels can mean the difference between a company’s success…
“A picture is worth a thousand words” is an old saying that rings especially true for display advertising campaigns. In this day and age with the acceleration of online marketing, it seems that a video ad is worth a thousand pictures. A recent study released from…
What’s in a brand? It’s more than just the text and logo that customers associate with a name. It represents an emotional connection people have with your brand, and whether it’s positive or negative, people choose brands that they know and who’s values they feel…