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Social Media – a Great Business Tool for SMBs

Although different sized businesses may appear to operate distinctly from some perspectives, they have many aspects in common when it comes to getting their image and message out there. For example, the proper use of social media channels can mean the difference between a company’s success or struggle. In the small and medium sized business world (SMB) many take the availability of social media for granted. We see it too often. Also, not all SMBs believe that social media would be of real benefit in the grand scheme of their activities.

It’s becoming more and more evident that, on the contrary, social media can be one of their most valuable tools for brand awareness, engagement and marketing activities. Let us outline why. The shift towards mobile friendliness is a huge part in why social is so effective for SMBs. To put it simply, social has transitioned to a primarily mobile approach, with desktop being secondary. On Facebook there are a monthly average of 1 billion users on mobile alone. The emphasis on mobile today means that user friendliness is a top priority as well. Lots of SMBs and mid sized businesses mention the difficulty/lack of time there is in order to effectively manage all their social pages. Today keeping track of your business page is as simple as keeping track of your own personal profile.

Moreover, social media channels offer the ability to promote your posts and create targeted ads quickly. Their low cost and data availability allow for you to track optimal metrics, which will help your future business decisions. This last year social channels have seen a massive increases in ad spend. Facebook, being the leader of all social media with over 1.7 billion daily users on average, reported to have seen a 50% increase on its platform in the last year, which is drastic. We are truly seeing a grand shift towards ad spending for businesses. The difference between developing a social marketing campaign and using traditional media is the fact that companies receive immediate engagement from followers, which allows them to gauge what can be improved and what is working well. This ease of access is a great asset to small businesses and as advertising patterns become easier on social media channels like Facebook, Twitter, LinkedIn, etc. an ever increasing amount of small to medium sized businesses are investing in their social brand.

Small businesses should definitely consider investing resources into their social media image. Creating an effective online marketing campaign is essential in order to gain traction these days. We understand the way that trends change, which is what allows us to develop updated and effective marketing plans for our clients. For more information on how you can begin to make an impact through social media marketing, contact us to learn more.