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The Importance of Brand Awareness in 2021

There are a lot of misconceptions about the importance of brans awareness. It’s not just about getting people to recognize your brand, it is also about getting them to identify with that brand. In other words, you want your audience to embrace your brand within the context of their lifestyle.

Brand Awareness is About Telling a Story

If you offer users a story, something more insightful than just generic marketing copy, you start to build a connection. And connection, as mentioned, is critical when creating brand awareness. Anyone can use their website or social media channels to “sell.” But not every brand uses these same channels to tell a compelling story.

Your story can be about any aspect of the company that you want, as long as it’s authentic. Audiences crave authenticity. They want something real, and they want some insights into who you are. Your brand story is going to be a huge component of the overall brand itself.

Personality is Important

Now perhaps more so than ever before, audiences are looking to interact with people versus corporations. Especially smaller companies—they have an advantage here in that they can reach out on that more personal level. They can express personality through their branding. And in doing so, they establish their brand as one that can be trusted and consequently believed.

Make Your Brand Awareness a Social Effort

You cannot just focus on the immediate customer in front of you. Looking only to make that next sale is the quickest way to divert any effective brand marketing campaign. Rather, you have to get out there, in a manner of speaking. Be present on Facebook, Twitter, Instagram and YouTube among others. And when you do create content for social media, do so with the big picture in mind. In other words, don’t just narrowly focus on sales promotions; post content that is interesting, fun, of value to the user in some way.

To Increase Brand Awareness, Make Content Sharable

Word of mouth advertising is social media sharing of course. Make your brand content super easy to share and also such that people will want to share. Again, this could be any form of content and it doesn’t just have to be about products you sell or services you offer. Videos are great as far as inspiring people to share—especially if they offer a bit of humour. Everything you put out there remember is a reflection of your brand. So what do you want to say about what that brand stands for?

In conclusion, creating brand awareness as previously mentioned, really is about playing the long game. Consistency, outreach, engaging with people regularly are all central components of any productive branding strategy. Remember to keep it personal as well. People can spot fake and generic miles away. Your brand needs to reflect the essence of who you are.