“A picture is worth a thousand words” is an old saying that rings especially true for display advertising campaigns. In this day and age with the acceleration of online marketing, it seems that a video ad is worth a thousand pictures. A recent study released from…
Customer Relationship Management (CRM) refers to the practices and technology that businesses use to maintain strong relationships with their prospects and customers. In order to improve these relationships, it’s important for businesses to analyze customer data to better understand customer retention and drive sales growth….
What’s in a brand? It’s more than just the text and logo that customers associate with a name. It represents an emotional connection people have with your brand, and whether it’s positive or negative, people choose brands that they know and who’s values they feel…
What’s the first thing you do when you’re looking for information? Most people instinctively use a search engine to find the answer that they’re looking for. Search engines have become an indispensable tool for everyday users and is where businesses stand to gain much publicity if…
Is your website worn out? Are you not getting the high conversion rate that you were hoping for? It might be time to think about changing your overall website design. Technology has made everyday life so easy that our attention spans have shortened as a…
Last week Google made some major adjustments to their search engine algorithms. As reported last weekend, the popular company stated that it removed all Paid Search Ads from the right hand side of the search engine results page (SERP). Many may not even be aware…