Blog

How your Business can Profit from Search Marketing

What’s the first thing you do when you’re looking for information? Most people instinctively use a search engine to find the answer that they’re looking for. Search engines have become an indispensable tool for everyday users and is where businesses stand to gain much publicity if they know how to draw attention to themselves.

Organic search engine optimization, as the name suggests, is a natural way of improving your business’s search ranking. This helps make your website more search engine friendly by adding more relevant and unique content. The more you update your website with content & keywords that pertain to your business, the higher your search ranking will be for those specific keyword combinations. Paid search marketing, on the other hand, involves bidding for certain keywords, and if those keywords are triggered by a searcher, your paid advertisement shows up on the results page. The more you specifically cater your keyword density, the more likely your business is going to be the solution that customers see first.

Organic search engine marketing is a long term plan, done so by naturally increasing quality and relevant content over time. This is a longer process but helps tremendously to increase your rankings. Paid search marketing has a more immediate effect, putting your ads on display when the right keywords are triggered, despite a decreased appeal some searchers have for clicking on ads. Both methods have their benefits and drawbacks, but a combined strategy can bring the best of both worlds. Knowing what keywords are used to search for your product or service is crucial, as is knowing what content on your website encourages search engines to rank you higher. At VCOMP, we can work with you to implement an online search marketing strategy that serves to increase your search engine ranking, as well as your exposure. Feel free to contact us for more information or any inquiry you may have.