Blog

CRM System for Business Success

Customer Relationship Management (CRM) refers to the practices and technology that businesses use to maintain strong relationships with their prospects and customers. In order to improve these relationships, it’s important for businesses to analyze customer data to better understand customer retention and drive sales growth. A CRM system is a valuable tool that can help your business compile customer information through a variety of channels, including offline & online marketing efforts, so you can learn more about your customers and how to cater to their needs.

A CRM system stores customer data such as contact information, communication details, order history and purchasing patterns and allows using this information to open up new marketing opportunities. The more one understands about their customers’ trends and patterns, the better equipped one will be in altering marketing strategies to target new or reinforced needs.
A few common features to most CRM software include:

1. Marketing Automation
To help manage one’s customer data base, a CRM system will organize customers into groups based on criteria defined by you, for example: age, gender, interests or spending habits. With this information, a CRM tool will help manage a business’s potential campaign by automating marketing processes that would have otherwise been done manually.

2. Sales Force Automation
This feature monitors the sales process, tracking all customer interactions and analyzing performance of products. This aspect of the CRM prevents duplicate efforts within the sales team by tracking and validating all contact between the sales team and the customer/prospect.

3. Contact Center Automation
Customer service can be tedious and time consuming, which is why one function of CRM’s is to facilitate the creation of support tickets so that the customer problems and inquiries are serviced in a timely manner. In addition, many customer requests can be automated, simplifying service processes and cutting down on call time so that your contact center representatives can tend to more customers.

Searching for the right CRM system is not as straight forward and can depend on many factors. Contact us at VCOMP to help you choose and implement the most appropriate CRM system that meets your marketing and business needs!