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3 Quick Tips for Hypnotic Landing Pages

Is your website worn out? Are you not getting the high conversion rate that you were hoping for? It might be time to think about changing your overall website design. Technology has made everyday life so easy that our attention spans have shortened as a result. This makes it crucial that the very brief first impression your landing pages present to visitors can keep them interested. So without further ado, here are 3 quick tips to utilize for a captivating website design:

Consistency – Are your ads directing visitors to the landing pages they want to see? If a searcher clicks on an ad for dog leashes but your link directs them to the homepage of your pet store, you have a mismatch. You may lose out on traffic for searchers who don’t want to spend time navigating for the appropriate content.

Visual Appeal – How engaging is your website? From the layout to the text and images, does your web design entice visitors to stay longer, or does the clutter force a mass exodus? The human brain responds best to simplicity and an access to information that is as direct as possible. Do not use confusing language that can be wildly interpreted. Organize your content into logical groupings and hierarchies and arrange colours and shapes in related groups so that there isn’t an overload of visual distraction.

Depth of Content – Remember, you are dealing with an audience that has a lot going on. Don’t use fluffy language or go off on a tangent. Get to the point. Don’t use qualitative language such as “the fastest service” or “the best product” that all of your competitors are using. These terms are sometimes hard to quantify. Numbers and statistics, and infographics have more direct meaning and can actually be verified.

Whether it’s redesigning your website or creating a new one entirely, we here at VCOMP Inc we can help you create a website that keeps the attention on you and out of reach from your competitors. To learn more about website development and design, feel free to contact us.