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Lead Generation for Increased Sales

Lead Generation is a crucial aspect to any marketing strategy and is very important for today’s businesses to understand how to follow up on new prospects. Leads are the first line of contact between businesses and potential customers, initiating consumer interest in one’s products and/or…

Google Changing their Ad Policy

Last week Google made some major adjustments to their search engine algorithms. As reported last weekend, the popular company stated that it removed all Paid Search Ads from the right hand side of the search engine results page (SERP). Many may not even be aware…