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Why Display Advertising is Relevant

“A picture is worth a thousand words” is an old saying that rings especially true for display advertising campaigns. In this day and age with the acceleration of online marketing, it seems that a video ad is worth a thousand pictures. A recent study released from eMarketer claims that more money will be spent on display advertising than search advertising this year for the first time in the United States. The combination of video, sponsorship, rich media, banners, and others will account for 47.9% of digital ad spending, or $32.17 billion.

What is driving this increased focus in display advertising? A rise in consumer video consumption, along with more mobile device usage can account for this change, and this pattern will only grow in years to come. This is a great opportunity for any business, but only if it’s done right.

One folly of advertisement brainstorming is that posting an ad everywhere is the best way to gain attention. However, this would just drain one’s resources for not much to show, and may be in fact detrimental if a brand becomes associated with intrusive ads. Display ads work best when they are targeted towards a specific demographic and are more effective when seen on related websites and related pages that target a demographics’ specific needs.

Display advertising is effective because these campaigns can be a short duration if necessary, and are cheaper compared to other alternatives. They are easy to track progress with regular updates so that one can modify their campaign accordingly. Display ads have the added benefit of being an eye-catching visual with an accompanied audio compared to text. Perhaps a user will overlook an advertisement the first time, but probably not on the subsequent times they see the same one.

Our experts at VCOMP Inc. have been running successful display advertisement campaigns for a long time now. Contact us today and let us help your business expand your brand as far as you need!