In Marketing
Christmas is almost here. The Tim Horton’s holiday cups have been released, we’re preparing to stuff ourselves with all kinds of festive foods, and also gearing up for a new kind of winter holidays and the start of a new and hopefully better year.
December brings fun, family, and food with it, but it can also leave small business owners and internet marketers feeling pressed for time and resources. However with the correct strategies and promotions, you can make your business’s holiday marketing a breeze and spend more time relaxing with your loved ones over your break, if you have one.
In this blog, we will outline some of the many holiday marketing strategies that we feel can help small business owners this year.
1. Celebrate the First Day of Winter
While it seems like it’s been getting colder and colder for the last few months, the first day of winter actually falls on December 21st this year. As a business, you can celebrate this with a simple picture on your social media pages, a winter promotion, or even with a few special treats at your business location to celebrate.
2. Don’t Forget Hannukkah
Many businesses focus all their December marketing energy on only Christmas and New Year’s and leave out a very important holiday: Hanukkah! Make your holiday marketing more inclusive by adding Hanukkah decorations to your location, running special promotions that target your customers who might celebrate Hanukkah, and by wishing them a happy holiday on your blog, website or social pages.
3. Host a Socially-Distanced or Virtual Party & Giveaway
Events are a great way to market your business during the holidays. Have a virtual open house and extend your business hours one evening if you are still open during this stage of the pandemic. Invite local customers and other businesses to stop by and virtually mingle. A party or open house is a great way to ignite some word-of-mouth marketing and build solid partnerships, even in these times of lockdown. Make sure your party adheres to provincial and local mandates. If it’s not safe to host an in-person party, you can always take the show to Zoom and connect with your community through a virtual get-together.
4. Send Promotional Holiday Cards Out
There is nothing more fun than getting mail around the holidays. Gather your contact list and send out holiday or New Year’s cards from your business to them. You can create a personal and traditional holiday card with a picture of your employees and a simple greeting along with a promotional code to encourage them to visit your business’s website during the holidays.
5. Create a Gift Guide
A gift guide is a fantastic way to get your name out there while also providing a helpful service to your community. We know that people will be searching online for their gifts this year more than ever, so write a blog post or social post about gifts for moms, dads, kids, and friends! The gift guide can include some of your products. However, the best way to sell your business is not to sell it at all. Instead, showcase items that are related to your industry:
- Gift Guide for Accountants (tech gadgets, ties, fancy pen)
- Gift Guide for the Home Decorator (Christmas pillow covers, gold candlesticks, electric candles)
- Gift Guide for the Fitness Enthusiast (ice cleats for running outside, winter hat with Bluetooth headphones, Epsom salts for tired muscles)
As previously stated, the month of December can be stressful for business owners and marketers, but with a few of these creative and simple ideas, you can maximize your business’s exposure, connect with your audience, and set your business up for success in the new year. From all of us at VCOMP Inc-Happy Holidays!
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