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Creative Marketing in a New Year

Move over cliches like “New Year, new beginnings.”

Taglines like these won’t win over your potential customers anymore. To help you crush your New Year marketing promotions, we’ve got some digital marketing campaign tips and tricks for you.

Following is our list of the top tips that you can use to grow your creative marketing in a new year.

 

 

1. Make a 2022 Calendar

One of the top New Year’s marketing ideas is to make a calendar for the coming year.

Consider creating a customized calendar and sending it out to your loyal customers. You could even offer this as an add-on to your customers’ holiday purchases.

How does this help your business?

Your customers can use the calendars throughout the year. This can help keep your business at the top of their minds all year long. This is one of the most easy-to-implement and simple New Year’s marketing ideas that can help you grow your brand.

 

 

2. Launch a Post New Year Sale

Sales do take a dip after the holidays.

To keep the momentum going, here is a tip:

Launch a post-New-Year sale. This sale can start off 2022 with cool offers, and you might be able to attract customers to your brand.

Even if you don’t want to try something fancy, you can have a simple promotion that offers a fixed discount. You can advertise the promotion through social media and other modes of marketing as well.

This type of promotion may not get as many sales as you may get during the holiday season because people have been spending so much already. However, it can still help you reduce the dip in sales that takes place as you enter the new year.

For example, Booking.com came up with a 20% discount offer for the 2020 holiday season and they continued it well into 2021 to incentivize their prospects to book hotels and flights with them.

 

 

3. Cater to Impulse Purchases

When you make a lot of sales during the holiday season, make sure you’re prepared for the post-holiday returns. Many of the products that you have sold may be returned by the customers due to varying reasons.

Whether you’re a brick-and-mortar store or an ecommerce store, you need to come up with a strategy to deal with these returns and get them to impulse buy from you.

Think about everything that a customer might need during their returns.

You can then put up all these items at locations where they go to return their purchases. For every return that they make, you can encourage them to purchase some other product. This may just get them to buy it on an impulse.

 

 

4. Launch New Products

One of the most popular New Year’s marketing ideas for businesses is to launch new products at the start of a New Year.

A great New Year marketing idea would be to have heavy marketing campaigns throughout December, which will eventually lead to the product launch. You can launch the product as soon as the clock hits midnight.

This post-midnight sale can be a great way to sell your new product as you will have built up a lot of buzz about it. The sale must explain what the new product is and how it is better than the past products. You must also try to offer customers a deal on their first purchase.

But, that’s not all.

Additionally, you can offer discounts on your older products too or conduct special New Year giveaways as well. New Year’s marketing ideas such as this one can help you generate buzz around your brand.

 

 

We hope that you and your business have a fantastic start to 2022. If you have any questions or wish to see how VCOMP can help you with creative marketing in a new year, please feel free to contact us.

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