It’s time to rethink how you are promoting your product on Instagram. Why now? Because the platform’s rapid evolution and growth mean that what worked in the past isn’t going to score you the same sort of engagement today. Based on recent Instagram stats, the visual…
With regards to marketing, some brands focus on storytelling more than others. For example, a Super Bowl commercial or glossy brochure is the perfect vehicle for telling rich and emotional stories, while the limitations that come with billboards make it difficult to communicate more than…
In June 2018, Instagram hit 1 billion users, with 500 million people logging in daily. That’s a lot of selfies, Thursday Throwbacks, #ootd, and photos of morning lattes! What’s more impressive is how IG became one of the largest social networks with a minimal number…
Currently, there is no larger market for advertising than social media, and specifically Facebook. With access to over 2.6 billion people online today, it is easy to see why businesses are turning to social media to market themselves. But, is it actually worth it…
Today your online reputation is heavily influenced by reviews that are left by consumers, whether they be good or bad. A whopping amount (around 84%) of new customers would say that they trust a review as much as they trust a word of mouth testimonial. This…
Nowadays having “great content” is paramount. Everyone mentions that you must have engaging content for your audience since it is good for things like SEO and overall brand awareness. Understanding is one thing, but how can you tell when your content is high quality and…