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Using Instagram to Grow Business and Reach More Followers

Instagram automation has become one of the best ways to grow your audience, increase your reach, and generate leads. It’s important to remember that automation isn’t meant to replace social media managers, rather, it’s meant to be used as a business tool. In order to get the most out of Instagram automation, you need to set up the best automations that work for you and your brand.

It can be difficult to find the best instagram automation examples, tips, and tricks that make sense for you or your business. So here are some tips to help you choose which one will work best for you, and help you reach more customers.

#1 – Use the right tools

You can save a lot of time and make your life easier by using the right tools. One instagram automation example is to use an Instagram DM automation tool like Instachamp. Using a chatbot can help you automate the process of engaging with your target audience by liking, commenting, and replying to story mentions. Setting up FAQs automations frees up your social media manager’s time and allows them to focus on growth campaigns, high-priority tasks, and makes work more enjoyable by reducing mundane, or repetitive tasks.

#2 – Embrace the bot

More often than not, you want your audience to know that they are interacting with a bot. People on Instagram have a good sense of whether something is real or fake.

As a business or someone with a large following on Instagram, your followers will be okay with you using tools to answer questions. At the end of the day, they’re looking to get an answer to their problem as easily and quickly as possible.

Let’s take a look at Lauren Tickner’s page as an example. Lauren Ticker is Forbes Magazine’s #1 business coach in 2021. By putting MobileMonkey’s auto DM feature right in her bio, she’s able to grow her leads on Instagram, and to get new followers into the right sales funnel.

#3: Don’t spam people with automated messages

Remember that social media is social, and people like to interact with each other. Instagram automation get’s a bad rap because of spam bots sending automated comments on posts such as ‘hi’ or ‘nice photo’.

If you want your business leads to take notice of the message, make it personal. Even something as simple as a greeting followed by their name can be enough to get them interested in what you have to say next.

#4 Supercharge your engagement

You don’t need lots of followers if all those who follow you are already engaged on your post – but having more makes sense for businesses since there are more potential customers out there! One way social media marketers use engagement as a growth tool every day is by taking advantage of a comment-to-DM call-to-action.

An example is how our CEO, Larry Kim, was able to essentially boost his post for free using this exact tip. When you make a comment your call to action, your engagement increases, which tells Instagram that your content must be really good. Their algorithm then starts to share your post on the explore page.