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Shopify Marketing Strategies You Need to Know in 2022

Looking for the best Shopify marketing strategies? Then you’ve come to the right place.

Shopify makes it incredibly easy for anyone to set up an online store and start making sales. You just have to make sure that you have customers wanting to buy your products.

This is why running effective marketing campaigns are so important.

It doesn’t matter how great your online store is or how game-changing your products are – if you don’t do enough marketing you won’t have any customers.

The good news is that Shopify marketing is easy. There are loads of strategies that you can use to attract more customers and make more sales.

Follow this guide for some of the best digital marketing strategies to grow your Shopify revenue in 2022.

What is Shopify Marketing?

Shopify marketing is the strategy you take to promote your Shopify store through different digital channels.

The aim of a Shopify marketing strategy is to attract more customers, increase brand awareness, retain existing customers, and improve customer loyalty. A good marketing strategy for your Shopify store results in more sales.

Shopify provides a platform for online businesses, so a Shopify marketing strategy should be focused on various digital channels. It’s all about finding your customers wherever they are online and driving this traffic to your site.

Whatever you’re selling, here are some of the most effective Shopify marketing strategies we’ve found.

Implement these strategies when you promote your products and your business, and you’ll see a difference in your sales.

1. Create Abandoned Cart Recovery Campaigns

Abandoned cart recovery campaigns are used to bring back shoppers who added your products to their cart and never completed the purchase.

These are shoppers who have already shown an interest in your business, so there’s a high chance that you can get a sale out of them. It’s a lot easier and cheaper to get sales from abandoned carts than it is to attract brand new customers.

Store owners can send out strategic reminders to these “lost” shoppers to inspire them to return and complete the purchase.

The best strategies for this are through SMS or email, but you can also use push notifications and even Facebook Messenger.

These notifications can be automated to save you time, making sure you drive traffic back to your store to recover those lost sales.

Winback is a great tool designed for Shopify abandoned cart notifications. This tool uses SMS marketing to turn lost sales into profits. Winback integrates with your Shopify store in one click and can be used for free.

2. Reach Customers With Email Marketing

Email marketing is one of the most important strategies for any Shopify owner. If you do it right, you can use email to generate a lot of sales.

As we mentioned above, email is an effective strategy to bring back abandoned carts. Send enticing offers to lost customers so that they return to your store and make a purchase.

Any eCommerce store should also have a regular email newsletter, where they send product news, special offers, and any other useful content.

Email marketing is relatively easy to get started with, and it can help you attract and maintain customers. Getting existing customers to return and make a purchase is much cheaper than acquiring new customers, and email is one of the best ways to achieve this.

Some email strategies for Shopify include:

• Sending welcome emails to new customers (welcome emails get much higher open rates)
• Send out promotional emails that highlight sales, discounts, and special offers. This is an important way to ramp up your sales
• Use abandoned cart emails to recover lost carts
• Update customers with relevant information for their order, like order confirmations and shipping updates

You can also set up automated email campaigns that send out a strategic series of emails to a customer based on their actions.

3. Set Up a Referral Program

Word of mouth is one of the most powerful marketing strategies for Shopify stores, and a referral program is the best way to achieve this.

A referral program can help you spread huge amounts of brand awareness.

These programs work with a kind of snowball effect. One person refers your store to two people, each of these people refers your business to two more people, and so it grows. Eventually, your products will reach an enormous audience.

In order to run a successful referral campaign, you’ll need to give people a reason to refer your business. For Shopify stores, a discount is always a good strategy.

4. Send SMS Product Promotions

SMS marketing is totally underutilized, and it’s incredibly powerful for Shopify store owners.

54% of customers prefer SMS to email marketing, yet only 11% of businesses send out SMSs.

People open pretty much every SMS they get. For Shopify marketing, this means you’ll be able to get a lot more engagement than you would with email.

With the right Shopify app, you can send out SMS campaigns in seconds. These campaigns are delivered quickly and will result in very fast open rates. You also won’t have to worry about SMS messages ending up in the spam folder.

You can use SMS marketing for Shopify to:

• Send out promotional announcements like sales and discounts
• Send out transactional information, like order confirmations and shipping updates
• Send out customer support messages
• Deliver cart abandonment messages

To run SMS campaigns for Shopify, you’ll need to use an SMS app that works with your online store. Winback is a great solution, and it can be integrated with your Shopify store in one click.

5. Add Customer Reviews to Product Pages

Reviews are the first thing customers want to see before they make a buying decision. Without reviews, customers will struggle to trust your brand.

Reviews are a massive trust signal, and making them clearly visible on your product pages will have a huge impact on your sales. This is essential for creating social proof around your brand.

Positive reviews make 94% of shoppers more likely to support a business.

But even if a product doesn’t have amazing reviews, the reviews still offer valuable first-hand information that the customer wants to know. Even a bad review can help to build trust, while no reviews make the customer question the legitimacy of the product.

Always try to add reviews to product and checkout pages.

To do this, you’ll need to use a review app from the Shopify store. You can even share positive reviews on social media or other areas of your website.

Once you’ve set this up, use your customer communication channels to encourage reviews.

Send out an SMS or email after the product has been shipped, inviting the customer to leave an honest review. You can even incentivize reviews, with a giveaway or discount, to help generate more reviews for your store.

Before you dive in and try using all of the tips we just mentioned, know that every business has a unique audience and requires a unique marketing plan. Start by understanding your customers, knowing what their shopping habits are, and what they’re looking for in a brand like yours.

Using a mix of these strategies is best. However, don’t try to do too much at once. Rather master a few marketing strategies than attempt them all without seeing results. If you need help please don’t hesitate to contact us today.