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Product Promotion this Year

It has always been hard to keep up with the latest trends in product promotion. One minute a product is in high demand and the next, it is out of style.

So, what kinds of products should we have on our radar for 2021? After a bit of research, I found that the most popular promotional products fall into the following nine trending categories, representing what we can expect this year. The most sought-after items are a combination of stylish, useful and forward-thinking.

So, what are the top promotional product trends in 2021?

1. Virtual Event Giveaways

As virtual events are expected to continue well into the future, event organizers are trying to come up with creative ways to still personalize their conferences. Virtual event giveaways have helped bridge that gap.

By building up excitement, creating brand ambassadors, and even driving online engagement, giveaways have been a valuable tool for making virtual events a success.

Virtual event giveaways also play an even bigger role in humanizing a brand, while helping customers connect personally with them. When used to say thank you for being part of your event and brand’s community, you’re creating a connection that customers crave. Keep in mind, 83% of consumers admit to paying as much attention to how brands treat them, as on the product they sell.

2. Work from Home Products

The pandemic has led many large corporations to see value in allowing their employees to work from home. Companies like Google and Facebook have extended their work from home policies well into 2021, while Twitter and Square say their employees can work remotely forever.

Businesses everywhere are expected to follow suit. Which means more and more employees will be in need of work from home products to help them stay productive even from their home offices. Consider items that make work easier, keep employees connected, and offer much needed moments of de-stress – because working from home can be crazy.

3. Eco-Friendly Items

It turns out, sustainability sells. According to ASI’s 2020 Ad Impressions study, 46% of consumers have a more favorable opinion of an advertiser if the promotional product they received was environmentally friendly.

Consumers are searching for more than just quality products and services these days. They are looking for brands that align with their personal values. So giving an eco-friendly promotional item as a gift will not only help showcase your company’s ethics, but make your brand more credible and thus likable.

Keeping up with the newest trends lets everyone know your company is forward-thinking and innovative. Don’t worry, you don’t need a product from each category to get ahead. Find products that support your company culture or mission, connect with your target audience based on their identity and needs,  and  are within your budget.