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3 Key Reasons to Have an Appropriate Online Marketing Budget for 2017

The end of the year is approaching once again and it is time to think about 2017 budgeting. This can be especially important for small to mid sized businesses (SMBs) as the promotion of your business is a crucial aspect in gaining traction and notoriety. Budgets vary from one company to another but it is crucial to not let it slip, especially in the upcoming year. Here are some reasons why:

• Competition: The number of businesses that invest in online marketing is increasing dramatically. In today’s business world, it is a necessity to ensure all online marketing efforts are in check, which means having proper campaigns in place as well as making sure your company can be seen from various outlets. The majority of businesses that were surveyed this year planned to increase spending in search marketing, email marketing, social media, display advertising and mobile marketing. The graph below shows an interesting comparison between how budgets were spent this year for traditional and online marketing. 

• Advantage: There are many advantages that could derive from a proper use of digital marketing over traditional marketing methods. The major one is that online marketing tends to offer much higher returns than traditional outlets. In other words, you can create just as strong a reach with considerably less money by using online marketing. Another important advantage of online marketing is the availability of much stronger data analysis tools. By using online metrics and website analytics, you can track important feedback for each campaign, which can help to adjust company strategy very quickly.

• Content: The potential for reaching a larger audience is much more viable with updated content. The more information is available about your products and/or services, the higher chance there is to make a good connection with your intended prospects. The internet works in strange ways and has many viral elements to it so, each company take advantage of it for the best results. Each bit of content that you add has the chance of being amplified to the nth degree all because of the reach that your online marketing efforts can provide. This ultimately allows for more prospects to find their way to your website and business. Some of the most common ways of generating new content include: new pages to the website, regular blog posts, posts on social media channels, email marketing, etc.

Yes, budgets vary, which is understandable. If you find that your business may not be able to allocate enough time and resources to every aspect of online digital marketing, just remember that even working on a few key areas would be much more beneficial to your business than doing nothing at all. Quality content is of the highest importance for visibility and always a staple in attracting new visitors. At VCOMP Inc. we specialize in identifying and developing the most appropriate technological and online strategies available for your business. We love helping our clients develop achievable internet marketing strategies and following through with them. If you are looking to get a competitive edge in Online Marketing and need help, do not hesitate to contact us for more information on how you can get started.