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Making Money on Instagram

There are more than 2 billion monthly active users on Instagram worldwide.

And so many people are tapping into that audience and making money off the platform.

So how can you, as a business owner, get in on that?

We see so many videos on how influencers make money on Instagram, but how can your business make money on Instagram?

That’s exactly what we’re covering in this post so stick around.

Today, we’re going to talk about how to make money on Instagram specifically as a business owner or entrepreneur.

 

 

1. Partner with an influencer

Now some of you may be like, “Wait a minute- you just said this post was for business owners, not how to make money being an influencer.”

That is correct!

As a business owner, you can partner with influencers to put your brand in front of their thousands or millions of followers and drive awareness and sales.

 

 

2. Sell your products directly via Instagram

Both last year and this year, Instagram has been making a huge push to transform itself.

From solely being a photo-sharing app to doubling as an eCommerce platform for creators and small business owners to take advantage of.

So if you want to know how to make money on Instagram and if you sell products, you definitely want to get them listed on IG.

That’s because you’re just giving people another quick and easy way to purchase from you.

For a lot of consumers, a big objection they often have to purchase from a small business for the first time is that they’ve never heard of it prior.

They can feel hesitant about inputting their payment info into a website that may look simplistic, dated, or less than polished.

Instagram, being a widely used and well-trusted app, helps to bridge that gap between consumers and your business.

This so that they feel confident and comfortable purchasing from you.

After they’ve purchased from you once, it’s infinitely easier in their mind to do it again in the future.

But having them purchase from you on Instagram that first time can help them get over that initial hump.

 

 

3. Run Instagram ads

36.2% of B2B decision-makers use Instagram to research new products or services and 81% of people, in general, use Instagram to help research products and services.

So it’s safe to say that whether you’re B2C or B2B…

…you can find your audience in a buying mindset on Instagram, and you can capitalize on that by delivering Instagram ads to them.

A conversion campaign will send people from Instagram directly to your website.

With this campaign, you can track either website sales or lead form completions depending on the nature of your business.

And because Facebook owns Instagram…

…you can run a super optimal, targeted, and efficient conversion campaign on Instagram from the Facebook Ads Manager.

 

 

4. Play the long game

What do we mean by this?

Well, in addition to some of the methods we’ve mentioned so far on how to make money on Instagram that leads to direct and immediate sales…

…it’s also important to keep the marketing funnel and people’s buying journey in mind.

As we alluded to earlier, a lot of people will need to get more familiar with your brand and build trust with you before purchasing.

Instagram is a great way to do that by creating posts for people who are in the awareness and engagement phase of your marketing funnel. 

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