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Lead Generation for Increased Sales

Lead Generation is a crucial aspect to any marketing strategy and is very important for today’s businesses to understand how to follow up on new prospects. Leads are the first line of contact between businesses and potential customers, initiating consumer interest in one’s products and/or services. There are multiple ways to target a specific audience through various online and offline mediums, but the Internet is the most popular channel of Lead Generation. Although offline methods generally do bring in a more loyal following of customers, they drain more resources than online leads, and are not as effective in attracting new, interested customers.

Along with the growth of social media, it has never been easier to reach an audience. Some popular online strategies include:

• Email marketing campaigns and e-newsletters

• RSS feeds

• Customer loyalty programs
• Blogs, Articles, and Social Media Marketing
• Promotional offers or free trials

Lead Generation can help businesses get noticed; however marketing efforts are bound to fall short of expectations if no strategy for customer retention is present. Customer satisfaction affects customer loyalty, which in turn affects retention. By analyzing customers’ complaints and service data, businesses can learn why customers defect and help reorganize one’s marketing strategy. One method to retain customers includes the bundling of products and services into one cost-saving package. Bundles can also attract customers from potential competitors, especially since deals are sought after.

To stay on top of all the leads or opportunities and interactions that take place in your business, an investment in a CRM system will aid one’s business. No matter the size of a business, this is an effective tool for sales and management teams to have greater control over the prospect and sales processes. One drawback that can make businesses hesitant is that CRM systems can be a big up-front investment to install and maintain. This is where VCOMP has proved useful to our clients. On top of optimizing online marketing strategies, we’ve helped businesses implement the most appropriate and cost effective CRM system so that you can stay on top of every lead. Contact us today to discuss the implementation of a CRM system and new strategy!