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The Importance of Inbound Marketing

In today’s world, one can find themselves immersed in a sea of businesses vying for our attention to promote whatever product or service they offer. This can be overwhelming and many consumers simply block out all the excess noise that marketers hurl at them. With so much competition and an audience growing wearier of relentless targeting, it’s time to think of a new strategy to reach potential customers.

In the world of marketing, there are two main categories of approaches a business can take: inbound marketing or outbound marketing. Outbound marketing is a more traditional approach, one that leans on buying consumer attention through advertisements, telemarketing, paid commission, press releases, etc. Inbound marketing, on the other hand, seeks to gain attention by producing content that draws in customers through promotional activities like podcasts, videos, blogs, newsletters, etc. Both marketing strategies have their uses, but inbound marketing is a more genuine approach by offering potential customers valuable information that demonstrates a business’s clear expertise in whatever their discipline.

One method of drawing in customers is by targeting search engines with a paid search campaign, the most popular being “pay-per-click” (PPC) campaigns. The logic behind it is that you bid on certain keywords related to your ads, and when a searcher types in these precise keywords, your ad shows up. Paying for every click on your ad would add up to a great expense, but allowing your ad to only be seen by specific searches ensures that your ad is only viewed by those who are interested in your products or services.

Another popular method of increasing your outreach is through organic search engine optimization (Organic SEO) which will help your website obtain a higher ranking on a search engine results page. Search engines reward web pages with high rankings when they have quality, relevant content on their site that searchers more frequently click on, while also remaining on these pages for a longer duration.

At VCOMP, we specialize in helping your business expand its online presence and optimize your customer reach. We understand that your marketing plan can vary widely based on your business size, budget and target audience. Contact us today and let us help you strategize the best way to spread your name and message!

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