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How to Create SEO-Friendly Content

SEO-friendly content is content written in such a way that it helps search engines understand what it is about, what user queries it is responding to, and what people will learn from your article. 

In return, search engines can show your article for relevant user queries in the top results. Search optimization brings undeniable benefits to a site, like traffic and audience growth, and can be cheaper, more enduring and sometimes more effective than paid advertising.

But, what is the key metric to measure content success?

76% of respondents stated it is organic traffic. The difficulty, however, is that creating content that attracts organic traffic is the top challenge for 52% of marketers surveyed.

When you know which steps to take, adding the SEO stage before creating any piece of content will not overly complicate your content production process. And the benefits are worth it — optimization can impact your performance positively in the long run.

By optimizing your text right away, you:

• Save time for your future self – you can get long-term results when traffic comes to your site every month without investing much in that content’s promo. 
• Create truly valuable content – you answer questions your audience really asks. 
• Attract new audiences – people who have found the answer to their question in your article can become a loyal audience and even ambassadors of your brand.

“Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content,” says Google.

The main steps that are necessary in order to write content that is SEO-friendly are as follows:

1. Start with Keyword Research
2. Determine Search Intent and Identify the Right Format
3. Create a Well-Optimized Meta Title 
4. Create a Catchy H1 (Heading)
5. Optimize the Meta Description
6. Structure Your Content and Make it Readable
7. Add Visual Content
8. Make Your URL Readable
9. Adjust Interlinking