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Digital Marketing Trends To Expect In 2023

The digital market is forever changing as more people find themselves on the internet and the demand for technology grows. As consumers, we expect a lot from businesses that exist online and user experience plays a big part in whether or not we choose to purchase a service or product.

What significant digital marketing trends are likely to occur in 2023? This guide will look at digital marketing trends likely to crop up in 2023 and how they could influence your marketing efforts. A digital marketing career path is becoming more popular, leading to more competition and brighter minds constantly changing the landscape, so adapting to a changing market is critical.

What digital marketing trends should you be looking out for in 2023? If your marketing team is struggling for inspiration or your current strategy has become stagnant, here are some fresh trends that will transform your future marketing efforts.

1. Gathering zero-party data through practices like form building.

Big data has become significantly more important to businesses than ever before. However, the way we gather data has had to change due to privacy laws in place across the globe.

When it comes to digital marketing, a hot trend in 2023 will likely involve businesses being more proactive in gathering intel through various practices. For example, form building can help find out information from your customers that could influence your next product launch or service.

2. Email marketing for product launches and small businesses becomes more influential.

Email marketing is, by far, one of the best marketing methods currently being used. With 89% of marketers using email marketing primarily for generating leads, it’s a trend that will continue thriving into 2023. Almost everyone has an email account, making it highly accessible for brands and businesses to connect with their customers.

Regarding product launches, it’s beneficial to use email subscriber lists to reach existing customers and those that have perhaps signed up but not bought anything yet. Product launch emails for small businesses can help significantly widen the profit margins you make as a business during what is often a critical time for a new company.

3. More creativity will come through marketing apps like SurveyMonkey.

There are a lot of applications and tools out there that can help with creativity when it comes to marketing. Creativity is what will undoubtedly become more prevalent as we enter 2023. With so much competition and content to compete with, every piece of marketing you put out as a business must have the best chance of getting noticed and engaged.

SurveyMonkey is a prime example of utilizing creativity through email marketing. There are also plenty of options as an alternative to SurveyMonkey, so it’s always good to compare platforms and pricing to get the best deal for your budget.

4. Real-time messaging platforms will be great for data collection.

Consumers want everything, and they want it all as quickly as possible. With many marketing teams, real-time messaging platforms have become an excellent opportunity to reach customers quickly, and directly, and for data collection.

As digital marketers, the more these real-time messaging platforms mature, the more they can make from it when it comes to customer data. They can almost become a data hub that can store everything you’ll need to understand more about your customer than ever before.

5. Influencer marketing will continue to boom.

It’s no surprise that influencer marketing will continue to boom throughout 2023. As of now, it’s responsible for bringing in, on average, $5.20 for every $1 spent on this type of marketing.

What was once only used by a handful of marketers is now being used by almost every digital business. Some influencers’ influence, whether through Tiktok, Instagram, or YouTube, or companies collaborating with these users, can generate a great ROI.

Businesses should be careful when understanding exactly what type of influencers they need for their brand. Marketers can fall short with this type of marketing because they’ve chosen the wrong individuals with no relevant audience or reach.

6. Customers will want more gratification when shopping with brands.

Instant gratification is required in a digital world where customers hold most of the power. When shopping online, they want to get what they want instantly. Any delays or having to wait is going to lead them to go elsewhere.

That’s why a marketing team needs to think proactively rather than just reacting when customers approach with a query. For example, having a helpful knowledge base that customers can access can help answer questions that might stop them from buying.

7. Outsourcing to digital marketing agencies will be popular.

As a small business or a big one, for that matter, outsourcing remains a great way to get more done. No company wants to be held back by opportunities because they’ve not got enough resources in-house.

If you need more help with marketing, why not outsource the help of digital marketing agencies? This could be the difference between making a little progress over the first year to making big moves in the industry for small businesses and start-ups.

Many of these digital marketing agencies also have much more knowledge to share and implement into growing trends within the digital environment.

8. Chatbots will be found on more websites for user experience.

Chatbots have become more useful for marketers and, as such, have become another source of investment. They help small businesses and those not operating all day hours to answer queries and engage with customers who might need assistance outside of working hours.

According to Drift, many websites are now incorporating this into their business, with chatbots being the fastest-growing brand communication channel.

If you want to make significant improvements with your brand when it comes to marketing, make sure you keep up to date with the latest digital trends in 2023 and keep reading the VCOMP INC Blog.