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Why This is the Time For Your Digital Marketing to Increase

Everyone around the world continues to hunker down in their homes to avoid coming into physical contact with anyone in their area and further spreading the virus. Most countries still have lockdown orders in place and are pressing for their citizens to remain at home unless necessary to leave. As you would expect in a time where everyone is at home, most of us have turned to internet browsing in order to entertain ourselves, and international web usage statistics effectively reflect this difficult reality. After coronavirus started spreading many months ago

mobile data usage spiked, along with general traffic to popular websites around the world.

Social media has now become the main way for people to stay in touch with family members or anyone outside of their home. All major social media platforms, such as Facebook, Instagram, Twitter and Youtube, have reported significant increases in usage during the pandemic we are currently experiencing. Some businesses were quick to notice the opportunity to provide digital users with meaningful engagement during the crisis, while others could have seen their engagement slowly decreasing. This is due to the fact that most international businesses that take advantage of digital marketing have significantly increased their ad spending. These companies are currently creating and updating their websites, creating brand new targeted social media campaigns for those of us continuing to work from home, and focussing on using SEO and social media influencers to grow their brand communities.

No matter what is happening around today’s world, this is the best time to take advantage of the vast amount of digital marketing channels available to businesses today. After reallocating your business’s budgets, getting started is easier than it seems, and results can be seen as almost instantaneous.

SEO

In the marketing world, it is a known fact that the majority of all online user experiences begin with an online search. In fact, 93% of all online user experiences in the past year began with an online search, illustrating the importance of boosting your business’s Search Engine Result Rankings through Search Engine Optimization. SEO is most effective when it is combined with content marketing. Nowadays website-builders, such as WordPress, offer SEO tools directly in the backend of websites that use their website-builder, so it is important to choose a host with a wide variety of tools and plugins available to download. An example of one of these plugins is “Yoast SEO”. Yoast combines SEO with content marketing by providing one of your pages with scores based on its Search Engine Snippet and content readability. In order to make sure that your page’s snippet and readability is performing at their best, it is extremely important to choose a focus key phrase that can be found multiple times in that pages content, and that people will actively be searching for.

Paid Advertising

With Paid Advertising, any business has the ability to rank high on Search Engine results if their campaigns are properly setup with the right bidding strategies, focus keywords and actual advertisements. Paid advertising is seen as a very effective way to grow your engagement due to the fact that results are predictable and adjustable based on what your business currently needs.

Social Media

When scrolling on social media nowadays, it is easy to see the large amount of businesses around the world that market themselves on all platforms. Instagram advertisements in specific have been seen to have a 1.08% return on investment in the past year as compared to a 0.8% ROI the year before. This shows us that the effectiveness of advertising on Instagram has significantly increased with the rise in users on the platform, and may even continue to increase as more of the world joins the platform. Other social media channels such as Facebook and Twitter are also seen as extremely cost-effective ways of advertising with lower costs to market than Instagram, however with 1 billion users on Instagram and rising, it is safe to say that this is where businesses should focus their social advertising.

If you feel as though your business can take advantage of Digital Marketing today and are not sure where to begin, call us for information on how we can help!