Building better paid advertising strategy for your business starts with analyzing the trends that made businesses successful in the past year. Luck for you, we have put together a list in this week’s blog.
Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research, US display advertising is predicted to grow 27.5% in 2021, to a total spend of $108.53 billion. And around the world it is a similar story – display advertising continues to…
In this blog post, we cover push and pull marketing, their respective strategies, and examples of each. What is push marketing? Push marketing is a strategy focused on “pushing” products to a specific audience. The goal of push marketing is to bring what you…
There’s no doubt that influencer marketing has unmatched penetration. Everybody from retailers to creatives has taken to the trend like fish to water. The writing on the wall is pretty clear. COVID or not, this marketing channel has no shortage of takers. However, there’s…
According to statistics, 4.72 billion people use the internet worldwide in April 2021. This number accounts for more than 60% of the global population. As a result, having a solid social media presence would undoubtedly assist a business in reaching new heights. Around 2 million…
Before online influencer marketing became a major thing (and way before it was legitimized as a structured technique or a lucrative career path), it was known as word-of-mouth marketing. As a kid, I learned about the concept by way of a popular commercial for Faberge Organics,…