Building a Successful Organic Traffic Stream
In MarketingIf you want consistent organic traffic to your website or blog, you’ve got to put an organic traffic stream in place.
Optimizing for search users is one aspect of pulling in more organic traffic. You have to approach modern SEO the right way. The best way to do this is through these steps that help you build a successful organic stream.
Step #1: Hack User Questions for Keyword Research
“What do you do for a living?”
“Where do you work?”
Have you ever noticed that most conversations between strangers begin with a question? Questions and answers are the hallmarks of social living.
They’re also paramount to increasing organic traffic.
Follow these simple steps to find trending questions on Quora:
Go to Quora, and plug your main keyword (e.g., blog writing) into the search box. Hit the “enter” button on your keyboard and look for questions that would make interesting blog topics and probably get a lot of search traffic.
“What is blog writing” immediately jumps out as a possible keyword.
Traditional keyword research can show you how successful this keyword is. Just copy the keyword search term into a keyword search tool like Ubersuggest. Ubersuggest can then also supply you with additional keywords related to the search query you got from Quora.
So what should you do with these keywords?
Create compelling and keyword-rich titles with them.
Ideally, you should combine the Quora question with the keywords you find with a keyword tool to get the best of both worlds.
Step #2: Research and Target Long-tail Keywords (but don’t forget user intent).
Are you tired of people telling you that if you just write great content, people will visit your site and you’ll see a surge in organic traffic?
It’s actually true to some extent, but if you just sit around waiting for that organic traffic to arrive, you’ll wait forever. Getting thousands of organic visitors is much easier if you target long-tail keywords.
Long-tail keywords are three to four-word phrases that typically indicate that a user is close to purchasing or deciding on an action, whether that’s the “best place for tacos” or “singing lessons in Chicago.” They can be a hugely valuable avenue for increasing organic traffic.
After Google rolled out its Panda update, search engine optimization experts and bloggers embraced long-tail keywords because they drive the right kind of traffic.
Organic Traffic Stream FAQs
What is an organic traffic stream?
An organic traffic stream is the journey customers take to reach your website organically – meaning they land on your website from a google search, backlink, or a referral (like a post shared on social media that links to your site), rather than via an advertisement.
How is organic traffic generated so it can filter into the stream?
The higher you appear in the search results for search terms that get a lot of traffic, the more organic traffic you’ll tend to have. To rank high in the SERPs you need to publish quality content on a solid SEO foundation. You can also create content that is likely to get shared, increasing your referral traffic. Topics that get shared most often are those that are new and trending, so don’t forget to turn on your Google alerts to notify you when something new and exciting happens in your industry!
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