The Best Time to Send an Email
In MarketingHere’s a little exercise for you: Check the timestamps on the emails you’ve gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM.
This isn’t a coincidence, either.
While the answer to “What’s the perfect time to send an email to my customers?” isn’t an exact science, there are some key findings we’ve discovered through heavy research, and those times listed above are right in line with what we found. Keep reading to find out the best time to send an email, according to our findings.
When is the best time to send an email?
In general, the highest click-to-open rates are 10 AM at 21%, 1 PM at 22%, and spike near 6 PM. The data reflects when most audiences begin or conclude their day and have the most time to check their emails.
If you’re sending emails that include a sale or promotion, try sending them during the times your audience tends to take their lunch breaks simply because they may be more likely to check their emails at this time.
If you want something more specific when it comes to what time and day you should send an email, we found some researched-backed best practices.
The following numbers are from GetResponse, an email marketing software that combed its data to compile a report of email marketing benchmarks. They analyzed 4 billion emails from 1,000 active senders.
The highest line of the graph represents the open rate. The purple line (i.e., the one below it) represents the click-to-open rate. Below that, the dark blue line, represents the click-through rate. The almost transparent data counts the number of messages sent in percent value.
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