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Types of Content You Should Create to Earn Backlinks

Link building is a strategy that involves earning backlinks from other sites, pointing back to your website. What are backlinks? They’re simply hyperlinks that lead to your website from other sites. However, how does one decipher the types of content to earn backlinks with?

Backlinks are important because when other high-quality websites link to yours, search engines see this as a vote of confidence and will often give your rankings a boost. But how can you get high-quality backlinks? One of the ways you can supercharge your link-building efforts is by publishing informative, engaging content that other sites will want to share with their readers.

1. Original Research

Pieces of original research such as surveys, experiments, and studies are poised to earn backlinks because they’re great for backing up points someone might be trying to make in an article or blog post.

To come up with an idea for original research, consider what kind of information your customers and others in your industry would find helpful.

2. Infographics

Infographics are visual representations of statistics or processes, and they’re highly shareable. This is because they look good and communicate a lot of information in an easily digestible way.

You don’t have to be a graphic designer to create your own infographics, either. There are platforms that offer high-quality templates that will give you professional results without the hard work.

3. Free Tools or Templates

Publications and influencers love to share free tools their audiences will find valuable. So consider whether you could create some that address your ideal customer’s pain points. These could include templates, spreadsheets, calculators, and more.

4. Informative Videos

Informative, non-promotional videos can be great link magnets. Not all businesses have the means to create high-quality videos, yet they’re becoming more popular by the day. This means that some websites might be willing to link to your videos if they’re relevant to their readers’ interests.

5. Interactive Content

Interactive content is great for building backlinks, making your website more engaging, and providing value for visitors. Plus, if the content is genuinely useful, other sites will want to share it. This type of content could include quizzes, calculators, polls, and more.

To get the most value out of your content, you need to come up with ideas for securing more backlinks to boost your SEO. The types of content we have outlined here are particularly shareable and can help you to grow your profile. No matter your industry, interactive content, infographics, original research, and free tools can help you get ahead. So start brainstorming and creating!