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3 Simple Ways to Help Create Appealing Visuals

When thinking about social media it is hard not to imagine vivid imagery that comes along with it. Without this principle element that is used inside the numerous blogs, posts, tweets, videos, etc., the web would be a boring place. In today’s standards… to simply put it, words are not enough and they never will be. This leads us to go that extra step further and work towards engaging the ones who we reach out to.

This is where photos, videos, infographics, diagrams, charts, and other imagery come into play. Our social media experience is highly visualized and requires constant stimulation so why not share to the best of your ability? Here’s a quick checklist for you to go through:

1. Pick the right message/content: This may seem obvious but it can be overlooked. Always understand who your audience is and what you are able to provide them with. This helps with your ultimate message and how you choose to approach your audience.
2. Make a Call to Action: Somewhere on your visual you should inspire your viewer. From a marketing perspective it is critical to get your audience to take action or to have a reason for viewing your content. Taking advantage of this could lead to that big conversion for your business. There is a wide range of CTA’s you can make, ranging from subtle calls like “Check out our post” to high action statements like “Register Now to Make a Purchase”. Encourage your followers to do something.
3. Quality: This is the most important part and can be a huge factor. The better your visuals are, the higher chance you have of getting seen. People like when they see highly produced content. Whether you are promoting a product or a service, making sure to keep the quality of your visuals as high as possible will be very beneficial to your social media endeavours.

Social media management can be hard to maintain especially with all the extra lengths you have to go to in order to be seen these days. With an already busy work schedule, finding the time to put into it may be difficult. If you’ve been considering putting more thought into social media for your business but don’t know where to begin, feel free to contact us. VCOMP Inc. works to help you achieve your business goals through Internet Marketing.