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2 Strategies to Boost Your Holiday Marketing Plan

The way 2020 has gone so far, we can understand why people are pretending to end the year early and skip to 2021. In reality, marketers are counting on this specific holiday season more than ever to bring home the revenue in Q4. But, how exactly would one go about boosting their holiday marketing plan?

1. Planning for the worst but hoping for the best.

This has always been the main idea behind any kind of marketing, but 2020’s “worst” offers us some new challenges. The truth is, you’ll have to plan for uncertainty throughout the rest of 2020 and into 2021.  

Your marketing plans must be flexible enough to accommodate all possibilities; from a second wave of COVID-19 to out-of-stock products resulting from shortages or possible import restrictions. Lead times, shipping times, consider it all. 

In order to effectively plan for the worst case scenario, in terms of e-mail marketing, identify ways to add dynamic modules to switch in email content that reflects local conditions or last-minute inventory availability. That helps you avoid disappointing customers if stores have to close or your merchandising plans change at the last minute. 

2. Be mindful of your customers

It is almost safe to say that in this specific moment in time, everyone in the world is stressed out. People are attempting to continue their daily lives and let’s be honest, it’s starting to take a dramatic toll. In hard times, consumers want to see meaningful messages from brands and not just be blasted with promotional campaigns. This means that you have to find a way to create a personal dialogue/relationship with your consumers, not only pushing them to buy your product or service, but showing them that they can be a part of a brand community with likeminded views.

In order to be as mindful as possible of your customers, it is necessary to clean up your data and learn more detailed information about your consumer: Take a deeper dive into your data and segment audiences by engagement and content they’re interested in seeing. Taking the extra step into learning about your customers can go a long way when it comes to converting them into buyers.

If you are in need of extra help in marketing during the upcoming holiday season, feel free to give VCOMP a call to discuss precise steps we can take together.