Blog

Successful Advertising on Facebook

Currently, there is no larger market for advertising than social media, and specifically Facebook. With access to over 2.6 billion people online today, it is easy to see why businesses are turning to social media to market themselves.

But, is it actually worth it to advertise on Facebook?

Before diving into the answer to this question, it is important to note that:

• A whopping total of 1.6 billion users see Facebook ads every day, out of which 75% are between the ages of 13-34 – meaning that the consumer market present online today is the biggest market available to advertise in.
• The average Facebook users clicks on approximately 12 ads every 30 days.

You would imagine with so many consumers present on Facebook that it would be easy to convert them to customers, however this is not the case.

So, how exactly would a business go about efficiently using Facebooks advertising market?

1. Extremely Advanced Audience Targeting

When considering the average business owner, it is a natural intent to want to take full advantage of everything that advertising on Facebook offers. It is important to develop ads that focus on targeting consumers by their main demographics, gender, location, income level, age, interests, and more.

The main advantage of using advanced audience targeting on Facebook is that the social network allows you to target an audience solely based on the recent purchases that they made.

This means that you can layer your target audiences to the point that you create a specialized audience for your own brand’s products or services

2. Boosting ROI Through Remarketing

If you haven’t heard of remarketing yet, this section is extremely important for you.

Remarketing is an extremely efficient way to target people who have already visited your website. Not only can you target your past website visitors, however you can also target people have used your app, or even given you their email address!

You can take advantage of marketing to this audience since they have already engaged with your brand and may only need an extra push to make the conversion from visitor to customer.

3. Maximize Your Budget

This is an important part of strategy as if you are planning on using other forms of paid advertising, you need to ensure that your budget is adequate enough to support the always changing prices of Facebook placement.

In early stages of your advertising process, it is important to set a budget that is 20% more than originally determined. This is extremely important at the beginning of your campaign as your ads will most likely be shown to a broader audience, so it is important to generate as many statistics as possible to see where you should focus your budget.

4. Efficient Scaling of Advertisements

Due to the newly found dynamism of Facebook ad campaigns, scaling them if not as easy as on other advertising platforms.

Due to the always changing environment of the social network, as a business you need to constantly update your strategies and tactics as well as manage ad creatives. Here are some tactics to make the process of advertising more streamlined and efficient:

• Use automated rules for scaling
• Duplicating successful ad sets
• Secure the lowest manual bid
• Adjust your ad set budget according to performance

In the end, in order to be successful in advertising on Facebook, you must be always be ready to experiment, make mistakes, analyze and automate; ultimately boosting your business growth.

Call us at VCOMP Inc. today to learn how we can help you with your next Social Advertising campaign.