Blog

Why to Start an Online Business in 2021

Can you imagine your life without the internet? No emails, no last-minute shopping, no cat videos… Let’s just stop there.

That’s precisely why the eCommerce industry is living its golden age. Everyone is connected and cozily nestled in their little online bubbles with no intention of going back to the old ways. Plugging into this trend is beginning to look like the smartest way to start an online business.

Here’s more on why.

1. Your business goes where you go.

Let’s get this one out of the way first — forget about *real* vacations without a laptop, at least for the first year or so.

When you learn how to sell online, any place in the world can become your office, and more often than not, you’ll end up working weekends, nights, and holidays. The only difference is that you’ll do it with a smile on your face.

Work from the beach or your grandma’s garden — wherever you go, you’re just a tap (and a Wi-Fi connection) away from accessing your online business. Everything you do must propel you towards success.

2. You can make money 24/7.

Whereas physical shops are restricted to opening and closing times, online stores run 24 hours a day, seven days a week. All the time. It doesn’t take a genius to see the potential in this business model. If you have a constant stream of traffic coming to your store and you optimize your conversions to a good standard, you can essentially make money in your sleep.

This touches on another substantial benefit of selling online – if done right, it can be a sweet source of passive income. It is less time-intensive than, say, running a brick-and-mortar boutique because you don’t need to be present at all times. With automated inventory management and a robust online marketing plan, you can sell online with very little extra input from your side.

3. There’s a lot of room to grow.

Entrepreneurs often have to bend over backwards to keep increasing their sales. While you may have the hottest products in stock, it can be hard to find new customers and keep them loyal to your business. Taking up the option to sell online can fix this problem almost instantly. According to the latest eCommerce statistics, the number of online buyers is expected to reach 2.05 billion in 2020. That’s a lot of potential customers! What’s more, online shoppers are rapidly growing and are expected to hit a whopping 2.14 billion in 2021.

The takeaway? Entrepreneurs who are still on the fence about online selling should take action before they’re left in the dust. Plus, with so many strategies for selling online, it couldn’t be more simple to capitalize on the growing eCommerce trend.

Now, that sounds like a dream come true.

Until you hit the next cornerstone of this process: What will I sell online? Stay tuned for next week’s blog when we answer this question!