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Using Instagram to Grow Your Business and Client Base

In June 2018, Instagram hit 1 billion users, with 500 million people logging in daily. That’s a lot of selfies, Thursday Throwbacks, #ootd, and photos of morning lattes!

What’s more impressive is how IG became one of the largest social networks with a minimal number of clickable links, so using Instagram for business usually requires a unique approach; however, there are more and more ways to maximize the links that are available so you can drive traffic to your site and convert visitors into clients.

In this post, we are going to share some business marketing tips for IG. We are going to go over how you can get the most from the link in your profile by creating a custom landing page made just for Instagram, and also cover Instagram Shopping and how to set up Instagram for business.

A Picture is Worth a Thousand Likes

Images capture ideas and emotions in a way that is perfectly suited to our modern global society. Photos transcend language and don’t require a long attention span to process so we can consume them more easily.

Since the images take centre stage, clickable links are almost an afterthought and there are only a few places where they exist on the platform, although this is starting to change.

The most important link on Instagram is the website link on your profile page, so whatever you do, don’t leave this one blank. I’m sure you’ve heard Instagrammers say “link in profile” or “link in bio” in a video or mention it in their photo captions. This is the link they’re referring to.

Shopping on Instagram

The IG Shopping feature allows Instagram users with business accounts to link posts directly to product pages. This new feature may not be the right fit if you’re selling services or digital products, however if you sell physical products such as good old-fashioned books or prints, this is a perfect way to feature your products on the platform and drive engagement with them.

Here’s a step-by-step guide directly from Instagram on how to set up Shopping on Instagram. You’ll need to meet the following requirements to get started:

• You must sell physical goods
• Shopping on Instagram must be available in your country
• Your account must be a business profile
• You must have a business Facebook page without country restriction
• Your IG account must be connected to a Facebook catalogue

WordPress users who are using WooCommerce can use this guide to get started.

There you have it. Now all you need to get started is awesome Insta content. Here are some unique Instagram for business ideas to get you started.