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Promoting Your Product on Instagram – 5 Proven Techniques that Work

It’s time to rethink how you are promoting your product on Instagram.

Why now?

Because the platform’s rapid evolution and growth mean that what worked in the past isn’t going to score you the same sort of engagement today.

Based on recent Instagram stats, the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers.

As a result, it quite literally pays for you to have as many tactics as possible when promoting your product on Instagram to a target audience.

In this guide, we’ve broken down 5 totally actionable ways to do exactly that. From optimizing your posts and profile to rethinking your approach to content promotion, any combination of these tips are fair game when it comes to Instagram promotion.

1. Ramp up your content production

There’s no shortage of Instagram content you can publish to fill up your feed.

Customer photos. Memes. Bite-sized videos.

And that doesn’t even scratch the surface of what’s available to you.

To figure out what performs the best among your audience, you’re going to need to experiment. That means ramping up your content production and posting more frequently.

2. Cross-promote your Instagram posts across other networks

The effort it takes to snag the perfect snapshot and craft a clever caption isn’t something that should go to waste.

Cross-posting your content to other social platforms is a no-brainer to get even more of an ROI out of your Instagram presence.

For example, you can promote your Instagram content across the likes of Facebook and Twitter to maximize your content’s reach.

3. Focus on people-centric content

Although Instagram is a place to score sales, it is still first and foremost a place to share experiences.

The popularity of selfies on Instagram speaks for itself, as does customer photos and pictures of people using products in real-world settings. Much of the appeal of Instagram is that brands are capable of advertising in a more human way without bombarding followers with messages that scream “BUY NOW!”

4. Experiment with branded and industry hashtags

Brands both big and small should create a hashtag to encourage sharing and promotion on behalf of their followers. Doing so doesn’t have to be rocket science, either.

For example, Ernie Ball displays their #iplayslinky and #colorsofrocknroll hashtags loud and clear in their bio.

5. Tag brands, followers and locations whenever you can

Tagging is a surprisingly effective way to promote your Instagram.

And no, we’re not just talking about hashtags.

For example, you can tag other brands and accounts in hopes of a shout-out yourself. Given that notifications ping anyone who receives them, relevant tags are a subtle way to encourage promotion.